This is convenient when you have one audience on one account that has different interests than those who follow the second account.GroupTweet is the perfect way to allow multiple contributors or team members to help you Tweet from one or more Twitter accounts. It is here where you can insert a secondary account., allowing you to schedule posts and manage responses across two separate accounts easily. To do so, the user will click on the profile icon and then select add an existing account. The number of customers who are turning to social media for customer service has been increasing, given the substantial mass adoption of social media during the COVID-19 pandemic.Īnother new feature is that users can switch between different Twitter accounts. This can be very helpful if you are trying to provide some level of customer service through a dedicated Twitter profile. Having a Direct Messaging column lets users quickly see who made a Direct Message - or “sliding in the DMs” with an offer or question. Twitter reintroduced Direct Messaging as a choice among its column default settings. So having a desktop application like TweetDeck allows you to see commentary faster and respond to it quickly. Sometimes the results can be delayed from what you see in the browser. By doing so, it allows the user to see updates in a column in real-time quickly. But TweetDeck’s dedicated Twitter support has some unique advantages have become stronger as the platform continues to exist.įor starters, TweetDeck is connected to the Twitter API. Moreover, users can also offer the same dashboard for other platforms such as Instagram and YouTube. Now admittedly, Hootsuite has the same column setup. The position of the columns are adjustable so that the user can position the most important columns immediately in their view. You can then respond quickly to comments or block bad actors who may be harassing others online. Separate columns make it easier to see tweets associated with a particular hashtag or an ID. Users can also add columns that show the stream filtered according to a keyword, a hashtag, or a Twitter ID. The default columns displays DMs and mentions on Twitter. That stream view is dictated by what filter is applied. Each column gives a view of the Twitter stream. TweetDeck adds convenience to social media management because it breaks the Twitter stream up into columns. But mostly TweetDeck was kept true to its original layout and purpose. Many feature updates came over the years, such as allowing users to access TweetDeck with their own Twitter account rather than a separate TweetDeck account. Between these two well-known Twitter services TweetDeck remained quietly available and supported. Meanwhile, Twitter Spaces was completely in-house development, a response to Clubhouse. Periscope was eventually discontinued as a separate app, while Twitter began introducing livestreaming video (I reported about this for CMSWire earlier this year You can read the post here). Twitter services have had a varied history of support. Twitter acquired the platform in 2011, integrating it among their suite of services like Periscope and Twitter Spaces. Its creator Iain Dodsworth launched TweetDeck in 2008. A Little Historyįor those who don’t know the history - TweetDeck is a social media dashboard app. The most recent updates are small yet largely convenient changes that will be the most noticeable to marketers and social media influencers. This year it launched a beta version of TweetDeck, with made a couple of tweaks and improvements.
Well over the past year, Twitter has worked to change the profile of the venerable dashboard. Yet many people overlook TweetDeck, the other social media dashboard that services Twitter as easily as Hootsuite. Some dashboards have not survived the test of time. Many times when the phrase “social media dashboard” comes up among marketers Hoot suite is immediately mentioned.